Beginner’s Guide to the Art of Gamification

What exactly is gamification you might ask? Well, gamification is a strategy to utilise gaming techniques within an office or business environment. Gamification is very useful in sales training sessions, and those experienced with playing games will notice a lot of familiarity.

Organizations and various industries employ gamification methods to accomplish specific criteria by using different game designs. It essentially makes the process of training or learning about new things more fun. This motivates and encourages users to be engaged in the process. Let’s look at the art of gamification in more detail and how you can start using it today.

To Improve Sales with Marketing

The most important part of gamification is to first set your goals, but make sure they are realistic. The idea of gamification to improve sales can be done in the form of weekly competitions to get sales staff more excited about making money. The idea is to engage with clients, collect their data, and boost sales by closing deals.

If gamification is used properly in sales, it can greatly improve profit margins because the representatives are more motivated to win the game. It takes the monotony out of cold calling and gives people something to work with. Think about offering a paid vacation or time off work for the more data they collect from customers and sales made.

Learning with Intent

The idea of learning effectively means that you absorb the information as you learn it. When it comes to training staff or even students, utilising some form of fun activities can make the whole process more enjoyable for both learners and teachers alike. In the current technological age, younger generations learn much differently than a few decades ago. They are more visual learners that rely on images and graphics to help them retain information.

One effective way to learn using gamification is to make a game out of the subject. Instead of providing books of information that takes time to read, use a simple software program to create a journey for the learner. For example, show the information in a story-telling manner that learners just listen to and watch. Just remember that the more complicated the game is, the more powerful technology you will need. For anyone that plays games, you know all too well that you need a robust graphics card like the Intel Arc Graphics at Lenovo series, sufficient RAM, and hard drive space, as well as specific software to run complex gamification activities.

Mental Cognition

Gamification isn’t just limited to business, sales, and learning. It can be extremely effective in the mental health industry. For instance, counsellors have found that employing gamification techniques can help patients openup more freely and express themselves better.

One useful method is to play a racing game while talking to the patient. This method helps patients that feel pressured to speak up because it is done in a more indirect and less formal manner. Another technique is to ask them to go through a series of questions regarding their mental health on a computer that has motivational statements after each answer.

Gamification is useful in so many different industries that it would be impossible to list them all. The potential to improve sales, mental cognition, and even train people is staggering. Gamification is the future and will be incorporated on a larger scale soon.