If you’re looking to get into e-commerce, it’s important to know what type of website fits your business. This article breaks down the differences between what makes a professional and non-professional e-commerce site and why it is so important for your online store to have one that meets these standards.
We also highlight some of the benefits of having a professional e-commerce website – including higher conversion rates, better product descriptions and images, faster load times, lower bounce rates, and increased trustworthiness and authority within search engines like Google.
Decide if You Need to Hire a Developer
Suppose you do not have experience with web development and are not familiar with the tools and technology used in creating a website. In that case, we recommend that you hire a professional company, like Glass, to build your e-commerce site. When hiring someone to build or design your website, there are many things to consider. You should look for someone who specializes in building e-commerce sites so that they can truly understand how shopping carts work and what features are necessary for search engine optimization purposes. It is also important to find someone who has worked on sites similar to yours before so that they can provide the best possible solution for your business needs.
If you already have experience designing websites or adding functionality with HTML code, this may be something that you would like to consider doing yourself! However, keep in mind that there are still many other aspects of developing an online shop that you must consider. For example, you must ensure enough security measures are put into place while maintaining security through SSL certificates; these things can get complicated quickly if not done correctly.
Be Sure to Get a Professional Logo
A logo is the most important element of your website. Your customers must recognize it as soon as they see it, even if they’ve never visited your store. It should be simple, easy to read, and memorable. The color scheme should also be consistent with the rest of your branding so that visitors know they’re in familiar territory when they visit.
Your logo should be unique but not too out there—you want people who’ve never heard of you to recognize it! But don’t worry about whether or not other brands have similar logos; just focus on keeping yours simple and beautiful instead of imitating them.
Make sure that whatever images are used in conjunction with this logo are consistent with its style. For example, using a typeface like Comic Sans might seem fun at first glance but can make things harder for potential customers because it’s hard to read! So keep things clean and clear by sticking with fonts such as Arial Black. Over time, it has proven that it is readable across different platforms, including mobile devices. This sort of thing matters more than ever before due to increased accessibility issues among certain groups within society today, such as those suffering from dyslexia.
A Good Website Needs Professional Photos
Be sure to use a professional photographer to take photos of your products and team. It will make your website look more professional, which is important for convincing visitors that you are an established company. If you don’t have money for professional photos, consider taking them yourself—just make sure they’re high quality and relevant! Also, include photos of your location, office, and customers.
Make Your Content Relevant to Your Customers
The content on your website should be relevant to your customers. Therefore, it should be easy to read and understand, organized logically, written in a way that is easy to understand, and written in a way that is easy to read.
Your Website Should Display Contact Information
You should provide your phone number and email address, and you can also include your physical address if you want to.
Social media links are a good idea, especially since there are so many different social networks people use now. In addition, many people will look at your site on their mobile device or laptop, but they might not be able to call or email you right away. So having a form on the website where they can submit questions by typing in the text is also important.
Also, consider including hours of operation for both sales and support teams—this will help customers feel more comfortable shopping with you because it shows that you’re available when they need something!
Your Website Should Be PCI Compliant and SSL Certified
PCI compliance ensures that your website is secure and safe. It is an important consideration in this day and age when so many online transactions take place through the web. If you aren’t PCI compliant, the banks and credit card companies that process your payments won’t work with you, which means no more sales!
When people shop online for products, they want to know that their information is being protected. They also want to feel like they can trust the business they’re buying from. A professional-looking e-commerce site with SSL certification (the “lock” icon) lets them know that these things are true of your company: You’re trustworthy and take security seriously enough to invest in protecting sensitive data with encrypted connections between servers.
If You Want Good SEO, Consider Hiring a Professional
To gain good search engine rankings, you need to keep your content fresh and relevant. After all, the whole point of a website is to share information with people who are looking for it. Therefore, you should be updating your site regularly—at least once per month.
Don’t forget about search engine optimization (SEO) as part of this process. Many e-commerce businesses focus on getting as many links back to their site as possible to boost rankings; however, there are plenty of other factors at play here too. For example, if someone searches for “dresses” on Google but clicks through from one of your pages instead of yours, what good does it do? It might seem like an afterthought now but trust us: Your potential customers will notice if something doesn’t look right or they aren’t getting what they need from your site’s design or copywriting format (which we’ll talk about later).
Designing a Website is More Than Just How It Looks
Before you get started, it’s important to understand that designing a website is more than just how you make it look. It’s also about people’s experience when they visit your site and how easy the site is to navigate. So here are some tips for creating an e-commerce website that will help boost sales and keep customers coming back:
- Make sure your site is easy to navigate by using clear headings, lists, and bullet points, which help readers quickly scan information on pages without reading every word from top-to-bottom.
- Create a consistent design across all platforms by using similar colors and fonts in all places. There could be confusion among users who may be experiencing the same thing but seeing different results due to their device screen size (e.g., desktop vs. mobile).
- “Responsive” web design refers specifically to websites, so they’re optimized across all devices used today. It includes computers/laptops or smartphones/tablets. It means content automatically adjusts based on each person’s screen size without hosting two separate versions.
A Professional Website Will Help Your E-Commerce Business Succeed
One of the most important aspects of a successful e-commerce business is having an online presence. A professional-looking website will help you stand out from your competitors, attract more customers and increase sales. It can also increase your brand awareness and help generate more leads for future sales.