Are you a skilled contractor that provides great results every time? Unfortunately, that’s not enough to build a successful business.
To have a long-lasting contracting business, you need to do more than just provide great service. You also need to market your business effectively and ensure that more clients choose you over the competition.
Fortunately, we’re here to help. Here are 5 contractor marketing tips you need to know.
- Launch a Professional Website
Creating a professional website is an essential part of marketing your business. A website can help to build trust with your potential clients and can give them more information about the types of services you provide.
Your website serves as the first impression for many people, so it should look its best. It should include important information including your services, photos and videos of your work, testimonials, and contact information.
- Use Local SEO Techniques
In addition to having a website for your contractor business, you should use local search engine optimization (SEO) techniques to ensure that it will show up in search engines.
Local SEO techniques include claiming your Google My Business (GMB) page, getting more local citations, and adding more local keywords to your website. Be sure to learn more about these SEO techniques if you want to market your business effectively.
- Build a Social Media Presence
Creating a social media marketing strategy is also useful for finding success as a contractor.
Many people choose local contractors to hire by learning about them on social media first. By being active on social media, you can attract new clients and stay on the radar of previous ones.
Be sure to post on social media channels regularly to build up a following and find more clients.
- Run Online Ads
Using online advertising platforms can be very useful when marketing your business online. Facebook Ads, for example, allow you to target specific types of people based on interests and location. Its targeting features make looking for new clients much easier.
Online ads are also cost-effective when compared to traditional advertising methods. You can potentially get great results for a low price.
- Try Traditional Advertising
While using online advertising and marketing methods can be helpful, you should use some traditional techniques as well.
Running local print ads in your local newspaper, for example, could be worthwhile. You may also want to use TV, radio, or billboard advertising.
The costs can be high with traditional advertising, however, so make sure to use this type of advertising in a strategic way. Ensure it provides a great ROI before you spend too much of your budget on it.
Creating a Great Contractor Marketing Strategy With These Tips
If you want to make your business successful, you should use the contractor marketing tips listed above. By building a great website and using both digital and traditional advertising techniques, you’ll be able to blow the competition out of the water.
Need more helpful marketing tips? Browse our blog now to find more useful marketing articles and guides.