Impactful Branding: 4 Tips for Choosing the Perfect Logo Color Scheme


So, you’re ready to design the logo for your brand, but you aren’t sure where to start. And are your brand colors really all that important?

Well, the colors you choose for your brand will become a fundamental part of its identity. This is why, while choosing colors should be fun and exciting, it’s essential to do so with care.

It’s not about picking your two favorite colors and moving on, a well-thought-out logo color scheme will take you further than you think!

To learn how to create the best logo color scheme for your brand, just keep reading.

1. Determine Your Brand Personality

Because your logo and its colors are a visual representation of you and your brand, it’s crucial to know your brand personality inside and out before you begin designing. Is your brand fun or serious? Luxurious or affordable? Youthful or mature?

Your logo color ideas should align with your brand values and help to paint the picture of the brand personality you want to convey.

2. Get to Know Your Target Audience

As with any facet of your business, designing your logo with your target audience in mind is a must. The best color scheme for a logo is one that appeals to the group you want to attract to your products or services.

In addition, your colors must be chosen based on how you want your audience to feel when they see your rare logo design. This brings us to color psychology.

3. Research Color Psychology

Different colors make us feel different things, whether we’re conscious of it or not. By taking the time to research color psychology, you can familiarize yourself with the meanings of different colors and choose ones that best reflect the message you want to communicate.

Red, for example, is associated with confidence and energy, while brown conveys a more down-to-earth personality.

4. Combine Colors With Care

Having chosen your base color, you need to choose an accent and a neutral color – perhaps with the help of a logo maker. Whether you’re hiring a professional or using a logo generator, take some time to play around with different logo color combinations until you find something that feels right.

The options can be overwhelming, so it’s a good idea to choose a type of scheme first. These include monochromatic, analogous, complementary, and triadic.

Using a color wheel can be a huge help here, as it can show you which colors are complementary, analogous, etc.

Let’s say, for example, that you’ve chosen yellow as your base color to represent happiness and optimism. In a complementary color scheme, your accent would be purple, while an analogous color scheme would call for green or orange.

The Perfect Logo Starts With the Perfect Logo Color Scheme

The importance of a strong logo color scheme cannot be overstated. Believe it or not, many people choose whether or not to buy a product or work with a company simply from their brand colors!

The two biggest factors to consider are your brand personality and your target audience. If your colors represent both well, you’re on the right track.

Looking for more tips and tricks for designing a brand you can be proud of? Be sure to check out our blog!